Cool and Fresh Services

At Cool and Fresh Ltd, we do more than just deliver your product to the store; we take it inside, put it on the shelves and make sure its in front of your customers.

For details on the services Cool and Fresh can offer your brand, click the titles below.

Direct Sales

Our experienced sales team carries your stock direct to store. They are able to write or amend orders on the spot to make sure each store receives optimal stock levels. They are experienced in gaining listings for new products and range extensions.


Merchandising support for your products maximises sales and ensures stock is brought forward for key selling times. We are committed to weekend merchandising – now critical with today’s shopping patterns.

Distribution Centre Support

We support products which are distributed from the large supermarket distribution centres. This means your product gets dedicated attention and merchandising support in store and isn’t just part of another pallet drop

In-store promotional activity

Our management team and sales team work together to develop and deliver store level pricing and promotional strategies which drive volume. An active promotional programme is essential in the hyper competitive grocery market. We’re able to respond quickly to competitive activity, ensuring your brand is always in a position to contest the next sale.

Off location booking

Location and price are the two key drivers of performance in store. Gaining off location promotional space and premium shelf space is as much about relationships as it is about performance analysis. With our high visit frequencies and strong store relationships we’re well placed to gain these crucial volume driving locations.

Demonstrations and tastings

We can coordinate tastings throughout Canterbury using both our own staff and also store based product demontrators.

Logistics and storage

We have chilled storage space in central Christchurch and we distribute products on our own trucks on local, metro runs. We work with local chilled freight companies to distribute through the province and this is supported in Ashburton and Timaru with team merchandisers.

Turkish Bread Barrys Bay Cheese The Collective Dairy Naked-Cuisine Olive-Grove Vegie Delights Waimata Cheese Bean Supreme Life Health Foods Lisas Humus KATO